Client had first-to-market advantage in a therapeutic area that was becoming increasingly competitive and needed to evolve communications to stay top of mind. These insights would help the team understand how to fend off new competitors and an explosive pipeline.
Client was a latecomer to an established market and needed a thorough assessment of customer perceptions around current standard of care in 2L and the unmet needs in this area, from a patient and HCP perspective. These insights would be foundational to new product launch planning and forecasting.
Client was a latecomer to an established market and needed a thorough and accurate assessment of customer perceptions around what makes a company or product valuable. These insights would be foundational to new product positioning and communications.
Client had a new asset with potential to be the first therapy approved in an indication that had no available treatments prior to a transplant. To develop an informed and solid global commercial launch strategy, the team needed to inform and update current inputs to the demand forecast and identify new inputs and assumptions to […]
Client had a new asset with potential to be the first therapy approved in an indication that had no available treatments prior to a transplant. To develop an informed and solid global commercial launch strategy, the team needed to inform and update current inputs to the demand forecast and identify new inputs and assumptions to […]